At Serre Financial,we know money equals opportunity—for business, for family, for life.

That's why for over 15 years we've partnered with professionals, new and existing business owners, and executives to deftly navigate and mine the complex benefits of Canada's Income Tax Act.

Our approach is uniquely holistic, totally customized. No one-size-fits-all products — rather, we roll up our sleeves to work with trusted advisors of business owners and professional clients across Canada. Our goal: finding maximum value and benefits in each client's individual business, personal, and family situations. As we see it, your success or your clients' success is our success in the four Quadrants of Opportunity mentioned below.

Count on superior service and integrity in our best-in-class solutions. It's all to one end - to deliver every advantage and opportunity that comes with building the bottom-line.

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The latest from Serreous Money

(our blog)

Going Green

Going Sustainable isn’t just for tree huggers, it’s for Advisors too

Dennis Serre - July 31, 2019

After repeated badgering from my son, a millennial, I'm coming to terms with how out of touch I was, and our generation is, with green practices. Sure, we tell ourselves that we are well-educated in the inner-workings of ‘the global green; but often we lack the scope over current issues and cumulative impacts. My son introduced me to the idea of bounded rationality, which argues people only concern themselves with things temporally and spatially close to them, and interaction with issues/concepts decreases as time into the future increases or space away from the issue increases. Our collective conversations, coupled with his green-sector expertise, brought me to the revelation about how sustainability thinking is so important in the workplace and our day-to-day operations here at Serre Financial. The idea that building sustainability thinking into our practice, can reach huge environmental benefits while unlocking economic opportunities...read more..

Tackling Year-End both

Personally and Corporately

Dennis Serre - December 10, 2018

Stop procrastinating — year-end planning is here. Let’s spend the time to ensure things are in tip-top shape before the jolly man in red arrives, ties up our holiday calendar, and loads up our credit card debt. ....read more..

Life Insurance Transfers

What you Need to Know

Dennis Serre - May 23, 2019

It’s May now and I have just returned from CALU held earlier this month in Ottawa. The CALU convention brings together the top insurance industry gurus in the country allowing them to share actual case experiences. One of the topics this year was the tax nightmares associated with life insurance policy transfers between corporations and shareholders....read more..

Corporate Investing

Is it Still Valuable?

Dennis Serre - October 30, 2018

It’s fall, the leaves are all but down and Halloween is around the corner. Financial advisors and accountants are back to work in full swing. In the last two weeks, I received several emails and phone calls about passive investments inside a corporation. What should we do? What tools are available to help us?....read more..

Professional Memberships